Introduction

Allow me to start this tutorial with a business perspective then jump into the technical aspect of it.

Why should you allow me to do this?

Because we develop technical tools that add value to the business of our clients. That is what clients pay us for. Successful web developers develop to add business value and not to show technical expertise when working with a particular technology. This can only happen if you understand the business value of whatever you are developing.

Almost any business that has an online presence needs to engage in content marketing. The contentmarketinginstitute.com defines content marketing as “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Let me explain this in a layman’s language, let’s say you developed Larashop to sell dresses online.

How do you stand out and beat your competitors? What strategies can you use to rank in search engine results?

You need to establish yourself as an expert in the fashion industry. You can write content that advises women what to wear on a first date and then recommend your dresses to them. This increases the chances of them buying from you. To the owner of Larashop, this is business value.

How do you go about implementing this for Larashop?

You can use a blog to publish valuable, relevant, and consistent content.

Blogs can also be used to publish video, audio, pictures, or written content etc.

Laravel Blog